OUT WITH THE OLD, IN WITH THE BOLD! BIG FLAVOR CHANGES ARE COMING TO REDNECK MOONSHINE JERKY!

Some favorites are changing shape, a few are riding off into the sunset, and some exciting new creations are getting ready to fire up the smokers!

Hold Onto Your Jerky Bags, Folks — We're Shaking Things Up!

If there's one thing we've learned at Redneck Moonshine Jerky Inc., it's that standing still isn't how you build a great food company.

Flavors evolve.

Customers develop new favorites.

Production methods change.

And every now and then, BillyBob gets another wild idea that sends the whole kitchen into a new direction!

Well, folks, we're making some changes to our product lineup, and we want our customers to hear about them directly from us.

Some of our familiar flavors are moving into different product formats.

A few whole-muscle varieties are being discontinued.

And we've got some new ideas we're excited to bring to the table.

But before anybody starts panicking about their favorite jerky disappearing, let's get something straight.

NOT EVERY DISCONTINUED WHOLE-MUSCLE FLAVOR IS GOING AWAY COMPLETELY!

In several cases, we're keeping the flavors you love and changing the way we make them available.

So grab a bag, settle in, and let's talk about what's happening in the Redneck Moonshine Jerky kitchen!

GENERAL BILLY: THE WHOLE-MUSCLE VERSION IS RETIRING, BUT THE STICKS ARE STAYING!

First up, let's talk about General Billy.

This flavor has been part of our jerky family, and we know some of our customers have enjoyed it in traditional whole-muscle form.

But we're making a change.

General Billy whole-muscle jerky is being discontinued.

Now, before anybody starts writing BillyBob angry letters, there's some good news.

GENERAL BILLY SNACK STICKS ARE HERE TO STAY!

That's right.

We're not eliminating the General Billy flavor altogether.

We're transitioning it exclusively to our snack stick lineup.

Why?

Because as we continue developing our product selection, we're looking at which formats make the most sense for each flavor and how we want to move forward with production.

Snack sticks offer a different eating experience from whole-muscle jerky.

They're convenient.

They're easy to enjoy on the go.

And they give us another way to showcase the flavors we've developed.

So while the traditional General Billy whole-muscle jerky will be leaving our lineup, you'll still be able to enjoy General Billy in snack stick form.

SAME GENERAL. DIFFERENT UNIFORM!

And we think that's a pretty fitting way for this flavor to continue its service.

DILLBILLY: WE'RE KEEPING THE DILL, BUT CHANGING THE DEAL!

Now, here's another announcement that might catch some of our customers by surprise.

Our Dillbilly flavor is also making a transition.

Dillbilly has always been one of those flavors with a personality all its own.

It's not your ordinary jerky concept.

It's a flavor for people who appreciate something a little different from the usual sweet, smoky, or pepper-heavy options.

And we're not ready to say goodbye to that personality.

But we are changing the product formats.

Dillbilly whole-muscle jerky is being discontinued.

Going forward, Dillbilly will be available exclusively in:

• Dillbilly Snack Sticks

• Dillbilly Snack Strips

That means Dillbilly fans will still have two ways to enjoy the flavor.

Our snack sticks offer a convenient, satisfying bite.

Our snack strips provide another option for customers who enjoy a different style of meat snack.

We're excited to keep Dillbilly in the family while focusing on these formats.

THE DILLBILLY AIN'T LEAVING TOWN — HE'S JUST CHANGING HIS RIDE!

So don't worry, pickle-loving jerky fans.

We're not sending Dillbilly into retirement.

We're simply giving him a new place in the lineup.

LITTLEFOOT'S HILLBILLY HEAT: THE WHOLE-MUSCLE VERSION IS OUT, BUT MANGO HABANERO STICKS ARE IN THE WORKS!

Now we're getting into some territory that should make our sweet-heat fans pretty excited.

Littlefoot's Hillbilly Heat Mango Habanero is getting a major makeover.

We've decided to discontinue the whole-muscle version of this flavor.

But rather than letting the concept disappear, we're taking it in a new direction.

WE'RE EXPERIMENTING WITH LITTLEFOOT'S HILLBILLY HEAT MANGO HABANERO SNACK STICKS!

And this is one we're especially interested in exploring.

Mango and habanero have a natural relationship when it comes to building bold flavor.

Mango brings a bright, tropical sweetness.

Habanero brings fruity pepper character along with a serious kick.

When those elements are balanced properly, you get a flavor that can start sweet and finish with heat.

And that's exactly the kind of combination we love working with.

The challenge is making sure that flavor translates well into a snack stick.

Because a great whole-muscle jerky recipe doesn't automatically behave the same way in a different meat product.

The texture changes.

The way seasonings distribute can change.

And the finished eating experience is different.

That's why we're treating this as a new product-development project rather than simply assuming the original recipe will work without adjustments.

LITTLEFOOT'S HILLBILLY HEAT WHOLE MUSCLE IS RETIRING — BUT THE MANGO HABANERO STICK EXPERIMENT IS JUST HEATING UP!

We're looking forward to seeing how this one develops.

And if we get the balance we're looking for, it could become an exciting addition to our snack stick family.

PARADISE PEACH BEEF BACON: IT'S TIME TO SAY GOODBYE!

Now for one of our bigger flavor changes.

We're officially discontinuing Paradise Peach Beef Bacon.

We know that fruit-inspired flavors can bring something unique to smoked meats.

And Paradise Peach was part of our effort to explore those sweeter, more distinctive flavor combinations.

But as we continue refining our beef bacon lineup, we've decided to move in a different direction.

PARADISE PEACH BEEF BACON IS BEING RETIRED.

That means the peach-flavored version will no longer be part of our ongoing product lineup.

But we're not leaving that spot empty.

Oh, no.

Because we've got another flavor direction we're preparing to introduce.

And this one is going to bring a whole different kind of barbecue personality.

INTRODUCING OUR NEW HONEY BBQ BEEF BACON!

That's right, folks.

We're moving away from Paradise Peach and developing a new Honey BBQ Beef Bacon.

And if there's one thing we love around here, it's the combination of smoke, savory meat, and a good barbecue-inspired sweetness.

Honey BBQ gives us an opportunity to create a more traditional barbecue-style flavor profile while keeping the Redneck Moonshine Jerky personality.

Think about the possibilities.

The rich, savory character of beef bacon.

The sweetness of honey.

The tangy, seasoned character of barbecue.

And the smoky flavor that brings everything together.

That's the direction we're pursuing.

SWEET HONEY. BOLD BBQ. REAL BEEF BACON.

We're excited about this change because it gives us an opportunity to offer a beef bacon flavor built around a familiar and popular barbecue combination.

And because we're Redneck Moonshine Jerky, you can expect us to put our own personality into the finished product.

We're not interested in making something that tastes like every other honey barbecue item on the shelf.

We want a flavor that fits our brand and complements the beef bacon itself.

So while Paradise Peach is heading into retirement, Honey BBQ Beef Bacon is getting ready for its turn in the spotlight.

GOODBYE, PARADISE PEACH. HELLO, HONEY BBQ!

WHY ARE WE MAKING THESE CHANGES?

That's a fair question.

And we believe our customers deserve an explanation.

As Redneck Moonshine Jerky continues to grow and evolve, we have to make decisions about which products we want to focus on and which formats best fit our future lineup.

Whole-muscle jerky will always be an important part of our identity.

It's part of what built this company.

But it's not the only way to make a great meat snack.

Snack sticks and snack strips give us opportunities to offer different textures, eating experiences, and flavor combinations.

Beef bacon gives us another way to explore the smoky, savory, sweet, and spicy profiles we love.

And experimenting with new recipes helps us keep our product lineup interesting.

The goal isn't to make changes simply for the sake of changing something.

The goal is to keep improving, keep experimenting, and build a product selection we're proud to put the Redneck Moonshine Jerky name on.

Sometimes that means introducing something completely new.

Sometimes it means moving an established flavor into a different format.

And sometimes it means saying goodbye to a product so we can make room for the next creation.

That's part of running a food business.

And we're not afraid to make those decisions when we believe they're the right direction for the brand.

WHAT DOES THIS MEAN FOR YOUR FAVORITE FLAVORS?

We know product changes can get confusing, so here's the straightforward breakdown.

Flavor	What's changing
General Billy	Whole-muscle jerky discontinued; snack sticks remain
Dillbilly	Whole-muscle jerky discontinued; snack sticks and snack strips remain
Littlefoot's Hillbilly Heat Mango Habanero	Whole-muscle jerky discontinued; snack stick version in development
Paradise Peach Beef Bacon	Flavor discontinued
Honey BBQ Beef Bacon	New replacement flavor in development

If one of the retiring whole-muscle flavors has been a personal favorite, we understand that these changes might be disappointing.

We appreciate every customer who's supported those products.

And we hope you'll give the new formats and flavors a chance.

Because sometimes a familiar flavor in a different form can turn into a whole new favorite.

DON'T WORRY — WE HAVEN'T LOST OUR REDNECK MINDS!

Well...

At least not completely!

We're still the same family-owned business that's been creating bold jerky flavors, smoked meats, sauces, and specialty foods.

BillyBob is still thinking about what else he can put in a smoker.

Mama Heidi is still bringing her creativity to the sauces and glazes.

Big Will is still developing flavor combinations and helping manage production.

Bubba A is still helping keep the kitchen moving.

And LalaJo is still bringing the personality and entertainment to our live streams.

We're just making some adjustments to the menu.

And if you've been following our family for any length of time, you already know that we're always experimenting with something.

Sometimes those experiments become customer favorites.

Sometimes they teach us what needs to change.

And sometimes they lead to an entirely new product that nobody saw coming.

That's what makes the Redneck Moonshine Jerky kitchen such an interesting place!

WE WANT TO HEAR FROM YOU!

Now here's where our customers come into the picture.

Because while we make the food, you're the ones who get to enjoy it.

And we want to know what you think about these changes.

Are you excited about General Billy becoming a snack-stick-only flavor?

Are you ready to try Dillbilly in snack sticks and snack strips?

Does Littlefoot's Hillbilly Heat Mango Habanero sound like something you'd enjoy as a snack stick?

And most importantly...

WHO'S READY FOR HONEY BBQ BEEF BACON?

Your feedback helps us understand which flavor ideas interest our customers.

We can't promise every suggestion will become a product.

But we absolutely enjoy hearing what people want to see next.

Because some of our best ideas have come from unexpected places.

Just ask Bubba A about accidentally creating Bubba's Special Reserve!

THE FINAL BITE: SAME REDNECK ATTITUDE, NEW WAYS TO ENJOY THE FLAVOR!

Change is part of growing.

And at Redneck Moonshine Jerky, we're not interested in standing still.

We're retiring General Billy whole-muscle jerky while keeping the snack sticks.

We're moving Dillbilly exclusively into snack sticks and snack strips.

We're discontinuing Littlefoot's Hillbilly Heat Mango Habanero whole-muscle jerky while experimenting with a new snack stick version.

And we're saying goodbye to Paradise Peach Beef Bacon as we develop a new Honey BBQ Beef Bacon.

Some favorites are changing.

Some new ideas are coming.

But one thing isn't going anywhere.

OUR COMMITMENT TO MAKING BOLD, MEMORABLE FOOD WITH THE REDNECK MOONSHINE JERKY PERSONALITY YOU KNOW AND LOVE!

So keep an eye on our website, follow our live streams, and watch for announcements as these products make their way into the lineup.

And remember...

WE AIN'T RUNNING OUT OF FLAVORS — WE'RE JUST MAKING ROOM FOR THE NEXT ROUND OF TROUBLE!

REDNECK MOONSHINE JERKY INC.

Family Owned. Florida Made. Never Afraid to Try Something New.

THE FLAVORS MAY CHANGE, BUT THE REDNECK NEVER DOES!

Visit moonshinejerky.com to explore our current jerky, snack sticks, snack strips, beef bacon, and specialty smoked meats.